Georgianna Lane is one of the photographers I admire the most. I always eagerly anticipate her dreamy images of Paris and beautiful florals on my Instagram feed, and I find Georgianna’s use of light and visual story-telling extremely inspiring.
Georgianna’s work has been widely published in magazines, books, stationery and home decor products, and she’s the author of Paris in Bloom. Although originally from America, Georgianna has spent a great deal of time in Paris, and her photography shows how much creative inspiration she draws from the City of Light.
Miranda’s Notebook readers obviously know me rather well, as I received Paris in Bloom as a gift from the lovely Marion, a regular reader of the blog. It was the most perfect present, and I lingered over each exquisite page of the book as I read it (thanks again, Marion!). Not only does Paris in Bloom feature the most breath-taking photography of Paris and the show-stopping blooms Georgianna finds in the city, it’s also full of useful tips on flower styling and Parisian destinations.
I was delighted when Georgianna agreed to answer some questions for an interview on Miranda’s Notebook. I asked her all about her favourite floral destinations in Paris, tips for photographing flowers, how she runs her own business and so much more. As I’m sure you’ll agree, Georgianna gives lots of fantastic advice in her answers, and now has me yearning for a trip to Paris next spring! I think it’s time to start planning….
MN: What first sparked your love for Paris and floral photography?
GL: My passion for both has been part of me for a long time. I’ve been traveling to Paris since I was a teenager and taking photographs well before that so it was a natural progression, given the beauty and romance of both subjects.
MN: How did your career as a photographer begin? Was it something you always knew you wanted to do?
GL: Art and creativity were always present in our household when I was growing up. My mother was a musician, singer and painter and both my parents were avid photographers. We were encouraged to read, create and dream. I began writing and taking photographs at a very young age and have continued to do so always.
When I left corporate marketing as an Art Director at a literary agency over ten years ago, I decided to focus on my photography business which now includes my books, specialist stock image library, online shops, licensing and assignment work for major gardening and lifestyle magazines.
Floral photography is endlessly fascinating and always popular. However, it’s a crowded field so I dedicated myself to excelling technically and artistically.
I feel very thankful that I make a living in a creative field and am grateful that my upbringing celebrated beauty and art, as well as the practical aspects of life.
MN: What inspired you to photograph and write Paris in Bloom?
GL: I’ve been visiting Paris since I was a teenager and spending more and more time there over the last six years. My first visit at age fourteen with my Mom introduced me to the city’s parks and gardens and museums, especially those with the Impressionist painters. I loved that the city itself seemed very feminine and that flowers are such a strong influence on the design and architecture. I started working on the concepts for Paris in Bloom about four or five years ago and developed it from there.
MN: Where are your three favourite places to go in Paris to experience its best florals?
GL: I love the Jardin du Palais Royal, which has bright pink blooming magnolias in March and abundant roses throughout the summer, all set against elegant, formal architecture. Flower shops on the walking streets of Rue Cler and Rue Montorgueil always have colorful displays. And nothing surpasses the beautiful cherry blossoms at Notre Dame and around the Eiffel Tower in April.
MN: In Paris in Bloom, you mention how much you admire the Impressionist painters, and your gorgeous photos remind me of their dreamy, floral aesthetic. Is there a particular artist that inspires your work?
GL: I’ve always been very inspired by the Impressionists and the Pre-Raphaelite painters, as well as the great artists and designers of the Arts and Crafts movement, such as William Morris and Sir Edward Burne Jones. Naturally, Monet has been very influential. The romance and beauty of these artists evokes a sense of otherworldly beauty, places that exist on the edge of the imagination that just might be real.
I love romantic and beautiful works in any field and inspiration can be found in poetry, music and nature, too. The peacefulness and serenity of the natural world influences the creation of many of my images. I approach my photographs as if they were paintings, leaving out elements that are modern or distracting to create a scene that allows the viewer to visualize themselves in that location. I strive to create timeless, light-filled, dreamy images with a bit of a magical atmosphere and hope to transport the viewer to a tranquil and beautiful realm.
MN: Do you have a favourite flower to photograph?
GL: Roses are always a favorite, as well as peonies, dahlias, hellebores and narcissus. I also love hydrangea and grow many varieties myself. In spring I have tulips, daffodils, Lily of the Valley, lilacs, bleeding heart and many more beautiful blooms to photograph. In summer, it’s roses, hydrangea, clematis, lilies and poppies.
MN: Would you share some of your tips for photographing blooms?
GL: Absolutely! You can instantly improve much outdoor flower photography by avoiding shooting in harsh sunshine. The high contrast light creates dark shadows on the subject and burns out highlights so you lose the detail in a flower. A slightly overcast day is perfect, with soft, even light, that will illuminate the beauty of the flower and allow all its features to be seen.
If you can’t avoid the sun, you can block it with an umbrella or diffuser to soften the light. And you can always choose to shoot in early morning or early evening when the sun is low. Backlighting can be lovely and give flowers a glowing radiance but again, you have to ensure you don’t lose detail by overexposure. And I always recommend using a macro lens so that you can get very close to the flower and explore its structure and form.
Becoming good friends with your tripod will open up a world of possibilities for flower photography. Even if a photograph has a shallow depth of field for a dreamy quality, having one area of sharp focus, usually on the center of the flower, will give the viewer a focal point and entrance point to the image. To ensure tack sharpness, a tripod is vital.
MN: I know you split your time between Seattle, London and Paris. What are the qualities you appreciate most about these cities in terms of capturing them through photography?
GL: I’ve lived in all three cities and know them well. In London and Paris, I adore wandering and exploring the layers of architecture and history that present themselves. It’s a joy with always something new to discover and learn. As the US base for my business, in Seattle I tend to concentrate my work on our own large wooded property and garden and the flowers I’ve planted there over the years, many of which feature in my images.
I also collaborate with a number of the local flower farms on book and magazine projects so its a seasonal concentration during spring and summer, although I also spend some months during that time in Paris and in London as well. I travel extensively back and forth over the pond from February through June.
MN: As well as a renowned floral photographer, you’re a very successful business woman, running two online shops and founding a horticultural stock photography website. Which quality of your personality would you say has helped you most to succeed in business? Do you ever find it difficult to juggle the creative side of what you do alongside the business?
GL: Thanks so much! I’m very determined and once I set a goal for myself, I don’t quit easily. I think my persistence is a key trait. I truly believe that giving up on a dream is the only reason for failure. But you have to do the work. Dreaming doesn’t get it done. One of my favorite quotes is by Thomas Edison: “Genius is one percent inspiration and ninety-nine percent perspiration.” I’ve never been good at downtime and usually have many projects going at once.
It is challenging juggling both the creative and business side of my company. More and more my time is spent on marketing, social media, websites, etc. Fortunately, my husband is also full time on our business. In addition to being a marvelous photographer himself with his own successful career, he handles all the finances and travel logistics, which is a lifesaver. You cannot effectively do it alone and expect to expand.
MN: Finally, what’s next? Are there any upcoming projects that you’re able to share at the moment?
GL: I can definitely tell you that more books are coming, beginning in Spring 2018! I’m expanding product lines to include more stationery items, wall art and wearable art. And hope to launch workshops and online training next year. Thank you so much, Miranda!
Find Georgianna on Instagram as @georgiannalane and @aparisianmoment, Twitter, Etsy and Facebook. You can also see more of Georgianna’s products and photographs on her website. Paris in Bloom is available to purchase here. You can watch the trailer for the book, which is a visual treat and wonderfully soothing to the soul:
Don’t you think Georgianna’s photography is stunning? Thanks so much again to her for a wonderful interview and for her photographs that add a little more beauty to my days.
Note: all images in this post courtesy Georgianna Lane.